Pazuri Fish
from the heart of Victoria
Born on the shores of Africa’s greatest lake, Pazuri Fish blends traditional fishing wisdom with modern sustainability. We exist to deliver exceptional, traceable fish while protecting the ecosystem that sustains us.
Our story
Founded in 2021 by a collective of Kenyan fisheries experts and local communities, Pazuri Fish began with a simple belief: the riches of Lake Victoria must be harvested responsibly. Starting with a single landing site in Kisumu, we now work with over 1,200 fishers across Uganda, Tanzania, and Kenya, ensuring fair prices and ecosystem-first practices.
Mission & Vision
Mission: To be East Africa’s most trusted source of Lake Victoria fish — where ecology meets premium quality.
Vision: A thriving lake, prosperous fishing communities, and a carbon-positive seafood chain by 2030.
Our journey since 2021
Foundation & first partners
Pazuri Fish launched with 3 community-based fishing cooperatives on the Kenyan shore.
Traceability system
Introduced blockchain-based catch documentation, ensuring 100% lake-to-plate transparency.
Zero-plastic packaging
Transitioned all our products to compostable and recycled materials, saving 45 tons of plastic.
Women in Fisheries
Launched training hubs empowering 500+ women in fish processing and sustainable trade.
Regenerative certified
First Lake Victoria fishery to achieve silver-level "Aquatic Stewardship" pre-certification.
From Lake Victoria to your table
Fresh Nile Perch Fillets
Rich, flaky white fish — overnight cold chain, never frozen.
Traditional Smoked Tilapia
Slow-smoked over acacia wood, authentic flavour of Lake Victoria.
Sun-Dried Dagaa (Silver Cyprinid)
Protein-rich, sundried naturally — essential for regional cuisine.
Ready-to-cook Fish Bites
Marinated perch chunks, seasoned with Lake herbs. Zero waste.
Fish Oil & Skincare line
Omega-rich oil from byproducts, upcycled for wellness.
All products sourced within 50km of Lake Victoria’s protected zones.
What guides us
Lake guardianship
Water quality monitoring, hyacinth control, and habitat restoration.
Community equity
Profit-sharing model & direct support to fishing families.
Circular economy
Every part of the fish is used — from fillets to collagen and fertilisers.
Radical transparency
Scan any pack to trace catch date, location, and fisher co-op.
Be part of our story
Discover Pazuri Fish’s seasonal catches, lake conservation news, and community stories.